The Every Cloud Club
The Every Cloud Club
This project is reimagining how you view the gym & changing the stereotypical design associated with them. 1 in 5 people find the gym intimidating & 1 in 10 people say their mental health is preventing them from exercising. These statistics inspired me to create a new gym brand which is inclusive, non-judgemental & where people who may struggle with their mental health can go to work out without feeling pressure or self-conscious.
Animated Showreel
Website Mockup Video
Insta Story
Mockups
